Creating a Google+ Page and Adding a Badge to the Sidebar

You will see Google+ posts and pages in the Google SERPs. Google’s nascent social network is at the center of the company’s core search product and will be for years to come. The big winners in all this are brands with good reputation in Google+ so it makes sense for you to create a Google+ Page and make sure it is in as many circles as possible.

Google+ may be the shiny new sports car everyone wants to own but some of you may be wondering whether this is just another useless toy for sad menopausal old men. Well, for Google+ Pages, think Buy Google Reviews Facebook Fan Pages; for people having you in Google+ Circles, think Facebook Likes; and for the billion Facebook users; think over 2 billion Google users, and that gives you some idea of the importance of all this.

But, thankfully, creating a Google+ Page is mercifully simple. Click on the small triangle next to your name and profile picture on the top left of Google+ and select “Manage Your Pages”.

You will then see a button for creating a new Google+ Page. As I was creating a new Page for this website I chose “Product or Brand” as the page type category on the left, and you have to choose yet another category in a dropdown on the right where I selected “Website.”

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