If you’re offering a SaaS (Software as a Service) and are struggling in marketing you can follow these ways to advertise it and begin making money with it:

1. It is recommended to offer a free account to encourage customers to sign up. After they have tried the service and found an appreciation, they are more likely to upgrade to premium models.

2. You should have at least 2 levels of upgrades. It is not common for people upgrading to the highest level and psychology experts suggest that ‘1 level below the highest’ is the most well-known choice.

3. Find out an open spot in your niche and rule that. Is your product the easiest to use, the fastest, or safest? It is essential mean time to restore to discover the unique feature that makes it different. Talk about it.

4. Create your blog and publish regular blog posts. Here are some ideas in case you aren’t sure what you need to write about: what made you decide to create the service, who are the top users (not names, but the type or segment) How many users are already registered, what are the tools you used in development and why you still in beta or why did you get out of beta? What publications or blogs have mentioned you and your services (thank you to these publications or blogs)? Share something about your team’s expertise on this field – do you happen to be an CA/CPA? There can be innumerable topics to discuss.

5. Links to blogs from their account home page. This is crucial to keep up a regular dialog with your existing customers , without having to send an email blast every so often.

6. Create a feedback page on each account’s homepage page, and ask users to give their feedback about their favorite or most frequently used features. Also ask them about their pet peeves and work out how to eliminate them. You will be surprised to observe the results. The features you’ve promoted heavily might just not matter the most factor for them.

7. Spend some time on the basic SEO of your website. It is essential for them to find you before they are able to sign up.

8. Offer low-cost promotions. Advertise in industry magazines. Include ads on industry blogs.

9. Create highly targeted ad campaigns for AdWords as well as Facebook. This will cost you money but will bring in a few quick sign-ups. It will also help you find a great marketing pitch by running A/B split tests of the web site copy.

10. It’s not like marketing is free. Even SEO. You’re basically trading both time as well as money.

11. You need to aggressively market even the free ones. No more are the days when you could say “Build it , and the customers will come”.

12. Find influential evangelists who will speak about your software on their blogs, websites or forums.

13. Run an affiliate program. Affiliates can effectively advertise your business and they need to be paid when the sale is completed. Offer them a lot of promotional material.

14. Make presentations to various chambers or Internet users’ groups (NeN, TiE, Nasscom chapters) on the benefits offered by your services. Make sure to keep it free of pitch, only offering a short blurb at the end.

This will help you get started and get a head start in the marketing of your SaaS. Best wishes

Leave a comment

Your email address will not be published.