The Mistake: Not Taking advantage of Fashion To engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.

Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact fashion nova models, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.

No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.

A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.

For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.

Fashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U. S. being New york Fashion Week and Los angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.

Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New york Fashion Week 2013, there were 100, 000 related Twitter and Instagram shared by more than 33, 000 unique users. On average, the top NYFW brand photos generated 37, 448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW. This is an era of fashion and fashion is very influential to our lives. In fact, it adds diversity to our lives by offering an aspect of enthusiasm to strive for something new and different, otherwise it would be a monotonous life if we were supposed to dress up and act in the same manner.

Fashion is an expression of a distinctive style particularly in clothing, footwear, accessories or makeup. It belongs to the style of doing something, looking different and dealing with others. It encircles a wide range of categorization like behavior, speech, actions, manners and lifestyle. There is much intellectual discussion over fashion and clothing and their importance within present day society. Fashion and clothing can be defined as many things that hold our society together. Fashion can be defined as an existing norm or style of dress, manners and way of socializing, whereas clothing is defined as garments collectively. If fashion and clothing were eliminated from our lives there would be no room for individuality and the world’s population would be the same. There also would be a loss of the distinctions between social classes, which was much defined in the 18th century but is still present today. The eradication of fashion and clothing would also change the dynamics of the social world and social relationships.

Mod, short form of ‘modern’, refers to a youth lifestyle that came out from London during 1960s and quickly spread to other parts of the world. Being fashionable is not only desirable but also satisfying. It is very usual that the young students get attracted to fashion the most and start following the trends instantly so fashion influences our youth strongly. Fashion continually has an impact on the society. It affects our views and attitude towards social culture. We introduce new ways of lifestyle through fashion and create awareness within ourselves to reinstate a new line of customs. It is a leading social statement for students to make an outside appearance to their social circle. Malcolm Barnard says in his book Fashion as Communication, “Fashion and clothing have always been explained as forms of communication” (39). Students use fashion to exchange their feelings and beliefs. They use fashion as a way of social contact with reference to scrutiny for all sorts of people. Fashion is a way of communication to convey with the world what their personality really says.

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